Prolight + Sound Middle East, Dubai, Vereinigte Arabische Emirate

Prolight + Sound Middle East is the platform where supply & demand meet.

The lively event festivals and nightlife activity of the Middle East attract and fascinate people from all over the world. Thus, organizers are looking for high-quality products which can power-up their venues to make their events lively, unique and successful.

Key success factors:

• Mega Events, like Expo 2020 are turning up Middle East’s market for audiovisual technology.
• Growing events industry in UAE is one of the key factors which directly impacts the AV industry in a positive way.
• Concerts, cultural, tourism and sporting events are driving audiovisual growth across MEA, requiring automated solutions in the AV industry.
• Demand for AV Technology in Saudi Arabia is on the rise with the launch of the General Entertainment Authority (GEA), which is responsible for the nation’s expanding entertainment sector
• Companies see benefits of renting professional AV solutions from rental companies which will stimulate growth in rental and staging.
• Retail industry (which accounts for 30% of Dubai’s GDP) is heavily investing in the audio-visual solutions to enhance the visitor experience.

More information here